Nvidia, AMD GPU Prices Rise Up to 40% in Three Months, More Coming in Q4

Nvidia and AMD graphics cards have gotten as much as 40% more expensive over the past three months, and another price increase is expected before the fourth quarter ends, according to a report from PC Guide.

How much have Nvidia and AMD GPU prices increased?

PC Guide reported that graphics cards from both Nvidia and AMD have risen in price by up to 40% over the trailing three-month period, a swing large enough to push some cards well past their original launch pricing. The outlet did not publish a single average figure across the market; instead, the 40% mark represents the upper end of the range it tracked across the two manufacturers' lineups.

The report frames the increase as a market-wide trend rather than an isolated spike tied to one retailer or region, according to PC Guide, though the publication's figures are drawn from the pricing data it monitored rather than from statements by Nvidia or AMD themselves.

Which GPUs does the report cover?

PC Guide's reporting addresses Nvidia and AMD graphics cards broadly and does not break the 40% figure down model by model in the material reviewed for this story. That means shoppers cannot yet tell from the report alone whether entry-level cards, mid-range cards, or high-end cards have moved the most. Neither Nvidia nor AMD is quoted in the report confirming the figures or offering a company explanation for the increases.

Why is another price hike expected in the fourth quarter?

PC Guide's report states that a further price increase is coming in the fourth quarter, but the material available does not lay out the specific mechanism behind that forecast — whether it stems from component costs, supply constraints, retailer markups, or another factor. Readers should treat the Q4 prediction as PC Guide's own forward-looking assessment rather than a confirmed announcement from either chipmaker, since no statement from Nvidia or AMD accompanies the figure.

That gap matters for anyone trying to time a purchase. A reported trend and a confirmed corporate price change are different things, and the distinction isn't resolved in the reporting available.

How should PC builders respond before the next increase?

For builders currently pricing out a new system, the practical takeaway is straightforward: if a 40% run-up has already happened and another increase is flagged for Q4, waiting carries its own cost. Shoppers weighing a GPU purchase in the near term can reasonably compare current listed prices against what the same card sold for earlier in the year, check whether local retailers have already passed along increases, and decide whether to buy now rather than risk a further jump once Q4 arrives.

That calculus is the same one PC builders have faced during past GPU shortages, though the report does not say whether current conditions match the scale of earlier price run-ups.

What remains unclear about the price trend?

Several questions aren't answered by the material reviewed. The report does not name specific models affected, does not quote an Nvidia or AMD spokesperson, and does not cite a named analyst or retailer confirming the 40% figure independently. It also does not specify whether the increase has been uniform across regions or concentrated in particular markets.

Until Nvidia, AMD, or additional retailers confirm pricing changes directly, the current picture rests on PC Guide's own tracking. Shoppers following the story should expect more specific, model-level pricing data to emerge as retailers update listings heading into the fourth quarter.

Has either company addressed the reported price swings?

Neither Nvidia nor AMD has issued a public statement responding to PC Guide's figures, and the report itself does not cite a spokesperson from either firm. That silence leaves the 40% figure as an outside observation about retail pricing rather than a company-acknowledged trend. Until one of the chipmakers comments, or a competing outlet publishes its own tracking data, PC Guide's numbers stand as the only sourced account of how far prices have moved over the three-month window.

Where can shoppers verify current GPU pricing?

The report does not list specific retailers or regional breakdowns, so readers looking to confirm the trend for a particular card will need to check listed prices at their own retailers against what that same model sold for earlier in the year. PC Guide's original report is the sourced starting point for that comparison, since it is the only account reviewed here tying the 40% figure to a defined time frame.