Nvidia Says RTX 5090 Isn't Discontinued as Prices Surge to $8,500

The RTX 5090, the current flagship graphics card from the Santa Clara, California-based chipmaker, has disappeared from the company's own online store and from listings at multiple retailers, according to a report from Tom's Hardware. One listing for the card on Amazon was priced at $8,500, the outlet reported.

What happened to RTX 5090 availability?

Tom's Hardware found the card missing from the maker's direct storefront, with several retail partners also pulling their listings. The outlet described the situation as a severe shortage rather than a planned exit from the market.

How high have resale prices climbed?

With stock absent from official channels, at least one Amazon listing for the card reached $8,500, Tom's Hardware reported — far above the launch pricing of the GPU when it debuted as the top tier of the current lineup. The outlet did not specify whether that price reflected a single third-party seller or broader marketplace activity, and no additional retailer pricing was included in the report.

What has the company said about the shortage?

According to Tom's Hardware, the firm has pushed back on the idea that the card is being discontinued, reportedly maintaining that the RTX 5090 remains part of its active lineup despite its absence from shelves and the company's own site. The report characterized this as an insistence from the company rather than a quoted statement, and no spokesperson remarks were included in the piece.

Why does the shortage matter for PC buyers?

The RTX 5090 sits at the top of the current graphics card tier, aimed at gamers and creators who want the most powerful consumer GPU on the market. A prolonged absence from retail — paired with resale prices in the thousands of dollars above typical consumer budgets — effectively locks most buyers out of the top-end tier, even if the card technically remains in production. For shoppers tracking build costs, the gap between the card's intended price point and what resellers are charging on platforms like Amazon has become the most visible sign of the squeeze.

What should buyers watch next?

Tom's Hardware's reporting leaves open whether the shortage is tied to manufacturing constraints, demand, or distribution timing, since the report did not detail a specific cause. Readers tracking the card's return to normal retail channels can watch for restocks at major retailers and on the company's own store, where the listing was absent at the time of the report. Until then, the $8,500 Amazon price stands as the clearest market signal of how scarce the flagship card has become.

For the full reporting on the shortage and the company's position, see the original Tom's Hardware report.